people whose names aren’t even known in the next town, much less nationwide. When we compare what the celebrities are well known for and what our heroes are admired for, we find a chasm between people whose glory far outstrips the value of the goods for which they receive it, and people whose worth far outstrips any glory they will ever receive. We don’t have to be famous, however, to embrace the goal of being well known and well liked, publicly approved of and applauded. To wrestle with the vice